MBA Business Strategy Complete Notes

Hi Fellow MBA students

I am sharing with you the ebook & lecture notes of the subject Business strategy. The attached app file will help you in your studies for Business strategy and help you clearing your semester/trimester exams with ease.

The attached ebook/notes for Business strategy contain the following topics:

Defining Strategic Management - Characteristics of Strategic Management Types and Hierarchy, Formulation of Strategy: Various Stages and Components of Strategic Management, Determination of various objectives like corporate, divisions and departmental objectives: Vision, Mission and Purpose, Environmental Scanning: Internal & External environment, Types of Strategies, Guidelines for crafting strategies, Tailoring strategies to fit specific Industry.

Strategic Analysis and Choice - Environmental Threat and Opportunity Profile (ETOP), Organizational Capability Profile, Strategic Advantage Profile, Corporate Portfolio Analysis, SWOT Analysis, Synergy and Dysergy, GAP Analysis, Porter's Five Forces Model of Competition, Mc Kinsey's 7s Framework, GE 9 Cell Model, Distinctive competitiveness, Selection of matrix while considering all models discussed above, Implementation of strategy: Analysis and development of organizational policies marketing, production, financial, personnel and management information system, Strategy implementation: Issues in implementation, Project implementation, Procedural implementation.

Resource Allocation (Technological and demand forecasting) - Budgets, Organization, Structure, Matching structure and strategy, Behavioural issues, Leadership style, Corporate culture, Values, Power, Social responsibilities, Ethics - Building a capable organization, Functional issues, Functional plans and policies, Financial, Marketing, operations and Personnel plans and policies, Strategy Evaluation, Importance.

Symptoms of malfunctioning of strategy - Organization anarchies, Operations Control and Strategic Control- Measurement of performance, Analyzing variances, Role of organizational systems in evaluation, Rescheduling of resources-Techniques for improving organization effectiveness.

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