Divanidea

COMPANY

Divanidea is the creator, distributer and developer of a monobrand, a firm in production with over 40 years of experience in sofas of high quality, with exceptional attention to details and manufactures. This is the new prospective which differs from our competitors, many of which are only distributors not producers, that offers tangible benefits not only in the quality, but also in service. This autonomous positioning from competitors aims to realize an excellent product, with high content of service and customization, guaranteed from direct production; it also emphasizes the design and quality differences and increases the product culture, through an attractive trading proposal: to retailer and to customers alike. Architects, material experts, upholsterers, craftsmen and interior decorator work at Divanidea and they co-operate in all production phases: from drawings to delivery. Their work guarantees to every product design, comfort, functionality and materials optimization to reach an excellent connection between quality and price. A direct spin between clients, stores and production let the maximum freedom of customization and concrete reliability, with regards to custom made in every single detail. The laboratory of design prototype and style, directly creates the shapes, upholstery, and the colours for all our exclusive models. Sofas, armchairs and accessories are handmade exclusively in Italy following the artisan tradition and sophisticated technologies. Our style office accurately selects the materials according to standards of certificated quality, which render each sofa, armchair or bed an unique piece. Divanidea is present at furniture internationals fairs and it studies the new market trends to bring the sign and the style of “made in Italy” in everyone life.

Divanidea is placed in all Italy and abroad with high-qualified stores.

QUALITY

Divanidea had made a commitment: for absolute quality. Divanidea controls the whole productive series. All the labour is entirely curried out in Italy, such as tanning of skins, accurately selected, cut and hand-stitched to guarantees the softness, sweating and durability.

Fabrics are realized in collaboration with the best textile Italian industries, with great attention to yarn, weft and design so that we can offer a range of highest quality that is up to date. The production pays attention to the quality of the hidden parts such as stuffing in different density non-deforming polyurethane foam and real goose feather. Our wood frames are guaranteed for 10 years, with the certificate of guarantee signed by Divanidea. Each sofa, armchair or bed is the result of a scrupulous artisan knowledge. In every model we carefully study the ergonomics to obtain in each sofa the best comfort, at times through relax mechanisms. Our models are big or small for every kind of spaces, they can be composed by different units and it is possible to choose a corner version or a sofa bed. Divanidea proposes a concept of a sartorial sofa on large scale.

ITALIAN PRODUCTION

There are two essential values that guide Divanidea’s philosophy: 100% Italian production (no one product is produced abroad) and the use of precious materials. Sofas, armchairs and accessories are handmade exclusively in Italy following the artisan tradition and sophisticated technologies. All Divanidea’s products are the result of care, rigour, and Italian taste. Selected materials, experts, Italian high-qualified workers, co-operate to get this result. Divanidea proposals speak in a language of “product value”. Infact, they are born from constant research of beauty and quality: corner compositions, modular shapes, trendy armchairs and elegant footstool all matching with functional accessories. Refined design and timeless shapes collections are choices that express the innate charm of Divanidea.