Farmoji

Farmoji is a marketplace for farm food purchased directly from farmers. On Farmoji, farmers get a digital showroom on their mobile phones to display farm produce to consumers in cities. Each farmer personalizes their kiosk from a catalog of 64 fruits, vegetables, poultry and dairy products. Farmers and traders selling on Farmoji pay a low subscription of 1 US dollar a year.

Farmoji is a mobile commerce app – with a twist. Instead of farmers publishing their locations, they set their profiles to connect with cities where they wish to sell. Visibility to urban consumers means expanded markets, higher unit earnings and predictable market volumes for growers.

Non-farmer entrepreneurs in cities will benefit by selling subscriptions. This supporting business is similar to that of pre-pay mobile airtime. The model is that of agents buying subscription tokens in batches of $10 and reselling to farmers for a profit of 90%.