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Group Message Merge Fields — Merge Fields are now part of Group Messaging! For more information, see our help documentation.

Note: Merge Fields in Group Messaging is currently available as a free, public preview.

Group Message Analytics — In addition to integrating Merge Fields, Group Messages also received updated analytics. Track the progress of your message, how many messages were sent, delivered, and see any errors encountered along the way.
Custom Fields in SMS Chat Report Download.