B Music World

The music of Bhutan is an integral part of its culture and plays a leading role in transmitting social values. Traditional Bhutanese music includes a spectrum of subgenres, ranging from folk to religious song and music. Some genres of traditional Bhutanese music intertwine vocals, instrumentation, and theatre and dance, while others are mainly vocal or instrumental. The much older traditional genres are distinguished from modern popular music such as Rigsar.

Music production has been the fastest growing media in the past decade. It was popular entertainment media, and also an attractive sector for talented youth. With the strong emphasis that the government had placed on the preservation of culture, the National Commission for Cultural Affairs strongly supported the music industry.The demand for modern songs proved too strong for any interference. At present the music market in Bhutan is deprived but lucrative business to do. Bhutanese people love music and entertainment but unfortunately there are major limitations and problems prevailing in the current market and that affects directly or indirectly to the people (fan/user) and industries too.

Bhutan’s First Music Entertainment Destination called BMusic World, is a digital music streaming service that gives easy access to all Bhutanese musical products serving audio and video in and around the country through download services in a legal way. The purpose of this business is to make easy access to the music and provide platforms to the young talented artists and musician across the country to showcase their talents and also earn royalty for their intellectual properties. B Music World will be distributing high quality Bhutanese music entertainment products like Bedra, Zhundra and Rigsar, and local songs and music videos that hold strong national values and it also aimed to keep our people, especially, the youth engaged in national music. Available across all three platform – Android, IOS and Windows with 2 different languages (English & Dzongkha) – Users can enjoy B Music's musical entertainment services anytime, anywhere. With Bmusic World, it’s easy to find the right music for every moment – on your phone .