Esprit Dior Seoul

Immerse yourself in the extraordinary world of Dior and find out all about the creative drive shared by the artistic directors at the head of the prestigious couture house on Avenue Montaigne in Paris, from Christian Dior, who founded it in 1947, to Raf Simons.

As you explore the Dior universe, from the Haute Couture ateliers and their unique skills to the magical world of perfumes, you will learn about every facet of Christian Dior’s amazing story: the inimitable appeal of his creations; his friendships with the leading artists of his era; his imagination; his passion for flowers, the 18th century and the French art of living, and, above all, his unconditional love of women—and his desire to enhance both their beauty and their happiness.

You will also be able to observe the enduringly contemporary nature of the House of Dior’s visionary approach, as illustrated by works from six leading Korean artists: Do Ho Suh, Lee Bul, Heryun Kim, Dongyoo Kim, Kiwon Park and Seonghi Bahk.

The application will serve as your guide to the Esprit Dior exhibition, opening the doors to the amazing legacy of the House of Dior thanks to its intuitive navigation:

• emblematic designs from 1947 to the present day;

• bottles, photographs and historical documents;

• making-of videos and interviews.

PARIS

The matchless elegance of Parisian women in cocktail outfits.

DIOR AND HIS ARTIST FRIENDS

The close ties binding the House of Dior to the world of art, from Pablo Picasso to Sterling Ruby.

THE DIOR GARDEN

The flowers and gardens that marked the couturier’s childhood and continue to inspire his successors’ creations.

THE DIOR ALLURE

The architecture of Dior clothes, from the birth of the New Look to its contemporary interpretations.

THE DIOR ATELIERS

The House of Dior’s incredible skills and expertise.

STARS IN DIOR

The stars studding the sky in the Dior galaxy, from leading actresses to never-to-be-forgotten princesses.

VERSAILLES: THE TRIANON

Christian Dior’s passion for the 18th century and the return of the Enlightenment, brought back to life by the House of Dior’s creations.

MISS DIOR

The story behind the creation of a legendary perfume, beginning in 1947.

FROM PINK TO RED

From pink, “the color of happiness”, to red, “the color of life”, the inimitable palette created by a couturier with an extraordinary talent for color.

J’ADORE

The history of an iconic perfume as reflected in the golden halls of Versailles.

Content available in three languages: French, English and Korean.

The Esprit Dior exhibition will be running from 20 June to 25 August 2015 at Dongdaemun Design Plaza (DDP), 281 Eulji–ro, Jung–gu, Seoul.

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