Women Plus Size Shopping

Plus-size clothing is clothing proportioned specifically for people of bigger proportions.[1] The application of the term varies from country to country, and according to which industry the person is involved in.[nb 1]

According to PLUS Model magazine; "In the fashion industry, plus size is identified as sizes 18 and over, or sizes 1X-6X and extended size as 7X and up".[2] The article continues "Susan Barone [...] shared, 'Plus sizes are sizes 14W - 24W. Super sizes and extended sizes are used interchangeably for sizes 26W and above. Sometimes the size 26W is included in plus size'."[2]

Such clothing has also been called outsize in Britain, a term that has been losing favor. One example of this is the renaming of "Evans Outsize" to simply "Evans",[4] as well as losing their advertising slogan "Evans - The Outsize Shop", which also featured on their clothing labels. A related term for men's plus-size clothing is big and tall (a phrase also used as a trademark in some countries).[5][6]

A relatively new alternative term for plus size (or large size) gaining consumer and editorial favor is curvy. In a euphemistic sense, curvy is regarded as less offensive to those that wear larger sized clothes. There is evidence of this term gaining media and market traction[citation needed]. In current media use, while curvy can appear less offensive, it appears to associate with a younger style of dressing than plus size or larger size when used as a general reference term.

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