Marketing Guide: Go Viral with TikTok Social Hype

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TikTok new platform presents an amazing opportunity for us marketers. Learn how you can use TikTok’s hype in your marketing efforts, brand building, and learn how to go viral with 15-second videos.

TikTok — the Most Popular Social Media Sensation:

This new application enables users to make and share 15-second short videos of lip-synching, dancing, and skits. It is rated as the №1 free app in Apple’s App Store for the 1st Quarter of 2018 ahead of YouTube, Instagram and Facebook. Celebrity endorsements are also giving attention to the fun-loving, creator-friendly spirit of the Tik Tok community.

This poses a unique marketing and brand building opportunities building on the current hype

Why TikTok Would be Useful for Marketing Campaigns?

The Power of Gen Z Influence and Beyond: The primary users of TikTok are unquestionable the young ones, with 50% to 60% of users between the ages of 13 and 24, most of whom are female. Although the app presently sets an age minimum of 13 years old and demands parental approval for young users, teens or kids younger than 13 are reportedly present on Tik Tok too.

If your brand is considered the tremendous potential of Gen-Z purchasing power, infiltrating their "natural habitat" on social media is practically a no-brainer. TikTok would provide an instinctive access to the behaviors and interests of these young consumers and assist your brand to respond promptly and accurately to the newest trends. Millennials and Gen-Zers may all look young, but have entirely distinct personality peculiarities as they communicate with brands and make purchase decisions. Members of Generation Z are more financially intelligent, tech expert, and respond best to straightforward, direct messaging that demonstrates value propositions clearly and briefly.

Getting into the Game Early is Rewarding

Since TikTok is still in its early stage as a social media marketing tool, brands may be compelled to avoid taking the risk and remain as observers until there is more clarity on Tik Tok’s long-term performance. However, the perks of early adoption advantage may dramatically outweigh probable risks.

The Most Effective Ways to Increase your Growth on Tik Tok

Learn about An Innovative Take on #Hashtag Challenges (GUESS) and other Tik Tok marketing strategies.

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