Customer Experience Game 3D

The game is designed around 6 key principles of customer experience. Each principle has a stage dedicated to it.  We suggest starting your CX journey from Stage 1 and then work your way through the game.  Every stage has portals that will lead you to useful insights and quizzes to test your knowledge.  Your role in the game is of a CX professional who is learning about CX best practices, converting his disengaged employees into engaged employees, fighting anti-CX bosses who are up to no good, and converting your angry customers into happy and more loyal customers.  We have also added a few surprise mini-games within this game to enhance your experience ;-)    

The key stages / CX principles of the game are as follows.

Purpose and Strategy

2) Culture and Organisation

3) People and Engagement

4) Journey and Processes

5) Technology and Capabilities

6) Channels and Competencies 

As this is our first attempt at using games as an educational platform for customer experience professionals, we are relying on you (the CX champion - who lives CX every day) to help us improve and innovate the experience of this game with constructive feedback and ideas. 

So, what are you waiting for? Build your customer equity and employee engagement scores - watch out for those mischievous monkeys (may remind you of some of your colleagues), sleepy zombies (again, you may relate them to some of your colleagues), and anti-CX bosses (unenlightened and stuck in the past managers) - as they may try to derail your CX journey. 

Learn and have fun! 

To learn how we could bring a similar experience for your customers and employees - contact [email protected]