DeRift

While Fair Trade and The Living Wage Foundation are both leaders in the ethical consumer field, we feel they're missing two key aspects: transparency and commercial incentive. We understand that many businesses want to be ethical employers, but can't afford to pay the Living Wage Campaign for the cost of certification. Through wage transparency, we offer an alternative for shops that are paying employees fairly, yet don't have the time or money to get officially certified.

Unlike Fair Trade and other consumer campaigns, at DeRift we are giving customers discounts and rewards for shopping ethically. You don't want to pay extra for doing the right thing, and we agree.

So why not let DeRift help provide you with vouchers for supporting the shops of Cambridge that treat their employees fairer than others.

The businesses around Cambridge have been categorised for easier comparison. This way you can see your options and make your own choice.

While other campaigns require certification based on an independent third body, we feel enabling transparency to you in the simplest way, to let you make your decision on where to go or what to buy.