e-fam

The e-fam app is a shopping app that enables consumers to shop for goods from different merchants from their phones and have them delivered to them or have their shopping packed ready for collection.

e-fam will refine shopping for both the user and the merchant, providing the user with convenience and expanding the merchant’s customer base. The app’s features include availability of neighborhood convenient stores and large nationwide trade partners in major cities, mobile payment, loyalty points, and a customer hotline.

The mobile app meets the increasingly busy consumer’s need for convenience. For the Kenyan consumer, there’s more to do and not enough time to do it, so consumers need alternatives to the more traditional modes of buying and selling. When shopping, they seek products that are available with as little hassle as possible.

e-fam has great value, not only for the consumer but for the participating merchants.While the consumer gets a sense of easy, 24 / 7 / 365 all-round grocery shopping, the merchants not only expand their customer base but also get a new revenue channel and a reduction on their transactional charges, like advertising.