Grocery Navigation Application

The Grocery Navigation Application (GNA) is a new service, that uses mapping technology to guide consumers to selected products as they traverse the marketplace. Our client, The Kroger Company, provides goods and services in 2,700 stores nationwide and is the second largest grocery chain in America. Throughout this success, Kroger continually incorporated evolving technological advances into the shopping experience. Building on this business formula, GNA integrates the developing mobile computing technology market with the Kroger shopping experience. The target users for the GNA are Kroger grocery shoppers who own an android mobile device. This application provides them with an expeditious in-store experience and leads them efficiently to the items they have selected in their personalized shopping cart. The application is available for most Android devices with an easy download from the Google Play Store. The breakthrough innovation of GNA continues to build on Kroger’s historic motto: service, selection and value.