Heart of Serbia

The application "The Heart of Serbia" enables tourists and visitors of Šumadija and Pomoravlje a simple and fast search of tourist sites, events, local products and tourist service providers.

The application performs automatic display of tourist locations based on geo-location of users.

The option of quick contact of users with service providers is provided, with one click of a button leading to the telephone number and e-mail of the selected tourist service provider in order to efficiently arrange arrangements and reservations.

Unique destination values

Royal/ Serbian dynasties. Stories written by the history of Serbian dynasties Karađorđević and Obrenović testify how they lived in the past times, and teach about the development of the Serbian state.

Some of the oldest wineries in Serbia producing wines with geographical origin from autochthonous varieties (“Prokupac”), and the fruit brandy “Rakija”, especially the plum brandy have long been well known for their quality.

Authenticity of real Serbia. For visitors we remain genuine for our historical, cultural and industrial heritage, in which we have been pioneers many times in history (the oldest gymnasium high school and theater in Serbia, industrialization, the first Serbian combat pilot, traditional creativity…), but also for the hospitality and kindness of people.

Undiscovered destination. Unexplored nature, culture, rural landscapes: forests, mountains, caves, vineyards and orchards, traditional villages and various attractions, represent Šumadija and Pomoravlje as the most beautiful region of central Serbia.