History of Advertising Trust

The golden age of British advertising was more than just Mad Men and liquid lunches. A series of filmed interviews and podcasts with Adland legends reveal the stories behind the nation’s most celebrated adverts.By interviewing some of the creative masters behind some of the most famous and successful ads

and campaigns and some of the leaders and gamechangers in the industry’s history, HAT aims to

ensure that future generations will always be able to look back and appreciate, first hand, how some

of these iconic ads came to be and understand some of the original thinking behind the copy and

campaigns – as told by the very people behind the work. From people who had played such a crucial

role in the industry, we will gain a better understanding of how their careers developed, how they

had to adapt to new restrictions and regulations and how much they have seen the industry change

over the years.

discover the stories from the industry that led to our most celebrated adverts and launched the careers of some of the greatest British film makers.

Inspiring Minds consists of filmed interviews with some of advertising’s most influential figures of the last half century, talking about their lives and work, as well as exploring how they see the future of advertising in a digital age. we discover how Sir Alan Parker went from mailroom boy at an advertising agency to the award winning writer and director of feature films including Bugsy Malone and Midnight Express. Dave Trott shares his thinking behind the ‘Lipsmackinthirstquenchin’ Pepsi slogan and Sir Frank Lowe talks about the production of the iconic Benson &Hedges campaigns for cigarette advertising when regulations stipulated ‘no cigarettes to be shown’.

There are tales of creativity and passion and of the desire to elevate television commercials from being irritating to becoming miniature stories, which the viewer looked forward to and talked about. There is political power too – Jeremy Sinclair, known as the ‘quiet man’ of advertising, was behind Margaret Thatcher’s ‘Labour isn’t working’ campaign that resulted in the Conservative’s taking power in 1979.