The Business of 21st Century

The first part of the book “Take control of your life” talks about how the present economic situation of the world is creating a perfect “Opportunity” for people to start a business and earn their financial freedom. In doing so, he explains how 20th century Industrial Age has given way to new 21st Century Information Age, and how the stale concepts of job security, pensions, social security are just not valid for this age. Citing examples, he talks about how in all these economic downtimes, there is a silver lining; a heap of opportunities waiting to be explored. He tries to model the behavior of people in these quadrants and in doing so explains why people are reluctant to change from E/S to B/I. Finally, he talks about the entrepreneurial mindset and how it can help you achieve financial freedom and the key lies in harnessing passive income.

The second part “One Business—Eight Wealth-Building Assets” is basically what this book is all about because it is one thing to talk about concepts and theories and another to talk about a practical approach or a solution to financial freedom. Here we are introduced with network marketing as a way to start. John Fleming, a friend and a person with 45 years of experience in network marketing helps us visualize the benefits of network marketing or multilevel direct sales. He explains, how the requirement of capital, makes the transition to B/I quadrant challenging and how network marketing your time and not money instead. He also differentiates it from sales, as this is based on duplication rather than excellence or distinction. He talks about assets that generate income as opposed to active income (The income that one has to work/spend his time on). Finally, we get to explore 8 benefits or pros of network marketing but in doing so he terms them “assets”:

In the final section titled “Your Future Starts Now”, the author finally sets us free with a knowledge and few things to care while pursuing this path (i.e. entering into network marketing business).