Mama + Belle

Mama & Belle was launched in July 2014 when Belle was just a few months old. I would love to claim I invented the concept of chewable jewellery, unfortunately I'm just not that super clever! An ingenious mama called Amy Creel from Smart Mom Teething Bling came up with the idea over a decade ago.

When I saw the idea, I absolutely fell in love with it and began searching for something in the UK. I quickly realised there was a gap in the market for on trend and stylish teething jewellery... the type that doesn't scream "I'm wearing a chewable necklace!"! I wanted to create a range of jewellery that mums would love wearing, regardless of it's clever dual purpose as a teether; a range that helped mums to still feel stylish and accessories without the worry of broken necklaces or choking hazards.