MAMA

At AppsFlyer, we know how challenging a mobile marketer’s job is: measurement, attribution, analytics, multi-touch, cross-device, omni-channel, cohorts, LTV, ROI…. it’s a handful, and that’s an understatement. That’s why we’ve set out to help marketers overcome these challenges and help them do their jobs better.

Enter MAMA (acronym for Mobile Attribution & Marketing Analytics in case you’ve wondered). In one line, MAMA is a professional hub for mobile marketers, with a local twist.