QUIZ FORティックトックマニアック検定

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how many questions can you solve ? Try to get all the questions correct.

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・For TIK TOK fans

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The service was launched in Japan in October 2017.

After that, in 2018, it became a big trend mainly among young people in their teens and twenties. 1st place in the category, "TikToker", which refers to the distributor, was selected as 4th place in the word category. In addition, in the 2018 download ranking of free apps distributed on the Japanese App Store, TikTok ranked first, beating out representative apps such as LINE and Google Maps.

In order to appeal to people other than young people, we have been actively developing commercials since the summer of 2018. It succeeded in increasing exposure by using celebrities. In the drama "Beast ni Naranai Watashitachi", we became a sponsor and broadcast a TV commercial in which the characters in the play use TikTok. At the 69th NHK Kouhaku Uta Gassen, on the stage where Ikimonogakari sang "Joyful", an attempt was made to incorporate part of the videos posted by general users who participated in the collaboration campaign into the stage production. From April 2021, we will be one of the sponsors of the "Human Gourmetry Omomai Store" broadcast every Tuesday from 19:00 to 56 (JST, excluding some areas) on the nationwide network produced by Chukyo TV, and the program's official TikTok account. is also open.

In the summer of 2019, a commercial was launched to appeal that various videos, not just dance videos, were posted, expanding the user base.

trend

There are various trends on TikTok. A typical example is a meme video that imitates or arranges a certain theme for users to spread. Hashtag (#) trends are displayed on the search page in the app, and a project entitled "Hashtag Challenge" is held regularly.

The content posted has changed little by little, and lip sync dance videos were popular in 2018, but in 2019, comedy, entertainment, animals, videos about babies, etc. are as diverse as YouTube. videos are being shared.

TikTok is also attracting attention as a source of popular music. American rapper Lil Nas X was initially an unknown artist, but his song "Old Town Road" was inspired by a dance challenge dubbed "#Yeehaw Challenge" on TikTok in 2019. It attracted a great deal of attention as a result, and achieved a record of 19 consecutive weeks at No. 1 on the US single chart.

In Japan, around April 2020, a video using singer-songwriter Eito's song "Perfume" became popular, and the movement spread to posting cover videos one after another on YouTube and other SNS. rice field[.

Many artists are using TikTok as a place for music promotion, and it is becoming an important medium for the music industry.

In 2021, “TikTok sales” was selected as the number one of the “Best 30 hit products in 2021” announced by Nikkei Trendy. According to Nikkei BP, TikTok is not limited to the music field, but has become the starting point for all consumption, from low-priced confectionery and beverages to luxury cars. It has evolved from "app" to "the strongest platform that drives consumption with video", according to the analysis.