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he game, which began development in early 2014, was developed around the concept of a mobile game on a similar level to a home console game and "a rich gaming experience, anytime, anywhere"[8]. This prompted skepticism from both in-house staff and external sources. While some assets were outsourced, most of the development was done internally by Square Enix's Business Division 1. Multiple staff from previous Final Fantasy titles were involved in development, including producer Yoshinori Kitase; director Motomu Toriyama,[9][10][11][12][13][14] project leader Naoki Hamaguchi, character designer Toshiyuki Itahana and composer Mitsuto Suzuki.