The Personal MBA

Author, a full-time researcher, dad, speaker, husband and writer, Author‘s work has attracted millions of readers to his blog, with the book selling several hundred thousand copies.

It’s a go-to manual for the not-yet business savvy, putting an MBA’s worth of education into a few hundred pages – except that you don’t have to shell out $100,000+ and that what you learn works in the real world, not just a classroom.

Without further ado, here are 3 lessons from this book:

Make sure your business addresses at least one of the four core needs.

Think about the context of your marketing message.

If you ever need to make a deal, do the work up front, so the negotiation becomes easy.

Ready for the education of a lifetime? Here we go!