Adera

The Adera project brings a new idea which disrupts with traditional advertising approaches. It consists of a platform that connects advertisers with their target and we seek to :

- raise awareness of the importance of personal data , how they’re usually collected and how they’re being used in marketing

Give the control of the data to the user , guarantee its security and confidentiality . Users are invited to share informations willingly, consciously and to the degree they feel comfortable with by answering small and segmented forms in their spare times.

Provide users with ads that interest them, using our recommendation engine based only on the given informations in order to guarantee tailored user experience.

reward users, since they are active and engaged in the process, by a share of the advertisements profits.