AIBTExpo

The brand activation company Wealth Frontage Sdn Bhd introducing the first Expo in Malaysia to have the “Digitize Expo Concept”. The concept is a combination of E-Commerce, Big Data and Internet Of Things.

The visitors are required to download the AIBTExpo mobile app and register themselves to get a barcode. The barcode will be scanned by a special scanning device which grants access to the Expo by checking in the system ( Internet Of Things ). The AIBTExpo captures data which used for further analysis, data curation, search and customer feedback for further improvement of the Expo in future. ( Big Data ).

The exhibitors will benefit from the AIBTExpo mobile app more as it acts as an E-commerce platform between the visitors and exhibitors. It allows direct interaction between them, as the mobile app features instant messaging and video calls.

The AIBTExpo mobile app platform does not end as the Expo ends, it continues to be a platform promoted as a “ Virtual Expo ” throughout the days until the next AIBTExpo which will be conducted annually.