AMSRB

Describe your business goals or long range plans and the objectives or steps to achieve those goals.

It's the fundamental principle for which your company is formed.

Describe the industry you work in, including the growth prospects and the opportunities it presents.

Describe the strengths and skills of your company and the advantages it has over its competition.

Specify whether your business is a sole proprietorship, partnership, limited liability company or a corporation.

Give a brief description of your target market and how you plan to approach it.

Write it as an introduction to create the first impression, so that your target audience wants to know more about your business.