BAM +

The Brand Advantage Monitor™ (BAM™) is a patented technology that informs a brand on how to drive faster, more informed decisions across all marketing touch points with the goal of improving business results and ROI.

BAM’s multi-channel algorithm generates a single score for a brand in relation to key competitors by measuring six integrated brand factors at a given period of time to influence market share performance.

One score provides an instant understanding of what your brand is doing right and what it could be doing better.

Interested in your brand’s BAM score? We’d love to discuss how you can inform actionable insights including:

- Where to focus marketing dollars in the best and most strategic channels.

- Provide visibility into the competitive advantage and vulnerabilities that

provide the key opportunity for your brand.

- Identify growth opportunities and channels to align with where consumer

needs and wants are trending.

- Uncover consumer trends and behaviors.