Chari

Chári is an online marketplace where customers shop ‘fit first’.

Acting as a matchmaker between brands and customers, Chari curates fashion pieces and new styles to make hyper-personalised recommendations all with one proviso - get the fit right first.

How? By turning your photographs into personal body measurements, our proprietary algorithm then filters products based on fit details, user feedback, and your personal style preferences.

When you shop with Chari, the right fit finds you first. No more ordering multiple sizes. No more faff returning items that don’t fit. No more ‘meh’ feeling when the fit doesn’t feel right. This is fashion shopping, transformed!