Eplair

EPLAIR is:

Electronic

Product

Label

International

Registry

EPLAIR is a digital dimension of product label and much more!

It exists as a cloud based mobile and web interface and can be perceived as 360° digital libraries for all available product and brand touch points.

Consumers can with their smart phones using EPLAIR mobile app scan the existing EAN code on product packaging and receive an extensive and specific information set about individual product.

Mobile app is completely free of charge for end-users.

Information set in the product profile may include the following items:

- Ingredients, allergens, RDA

- Complete contacts (consumer phone line, address, email, standard website)

- All social media touch points (Facebook, Twitter, Instagram, Pinterest, etc.)

- Product manuals, recipes, usage recommendations (including video channels)

- Certificates and awards

- Brand story (history, brand values and proposition)

- Interesting Facts about the product

- Promotional information (consumer prize games, advertising campaigns, etc.)

- Service information (with constantly automatically updated version)

- Producer corporate information

All provided information come from a trusted source – they are prepared, edited and verified by producers!

Consumers may create their personal dietary preferences (bio, organic, kosher, halal, etc.) and indicate list of allergens. The system immediately after scanning the product automatically notifies and alerts about dietary and allergens matches.

An impactful aspect is also multilanguage option – producers can provide all information in up to 32 languages. Individual language can be selected manually by end-user or automatically by preselected language of individual mobile device.