Ester

Your flavor profile is 100% unique, just like a snowflake—which is why many people find it hard to find and choose beers they really love. That's why we built Ester, the only tasting guide that uses artificial intelligence (AI) and the science of flavor to understand what you find delicious and refreshing. As we get to know you better, Ester tailors an increasingly refined list of beer recommendations for you—these recommendations are not based on user reviews or expert rankings. They’re built on an evolving understanding of you and your taste buds. How cool is that?!

Using Ester is easy:

• Create a profile: we need to learn a bit about you to give us a head start

• Share your experiences: each time you try a new beer, log a short set of tasting notes. The more notes you log, the more refined your tasting profile becomes

• Get beer recommendations: We regularly recalibrate your profile and your personal recommendation list

• And more: this is the start of a brewtiful friendship. More cool features are on the way.

Most of all, we want you to have fun. Love the beers you love. Avoid the ones you don’t. Compare notes with friends and appreciate how deliciously unique your tastes really are.