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Indian weather is hot & humid, and with the rise in temperature comes to sweat, odour and various kinds of microbes causing allergies & infection.

Our intimate wears are the most susceptible piece of clothing that determines the overall health of an individual. Your groin is the area that’s most prone to sweating, and eventually most prone to unpleasant odour and microbial presence.

As per specialists, 8 out of 10 people suffer from some of the other skin infection occurring due to improper undergarments, at least once during their entire lifetime. It not just affects your health but it also affects the intimacy that you have with your partner.

To avoid any such health issues and bedroom embarrassments, Live(in) brings to your its latest innovation: Live(in) Pride.

A range of undergarments that will not only keep you snugged and comfy on the inside but will also wick away the moisture and sweat and reduces the microbial growth to keep your infection and odour-free.

The products that are lab tested for its anti-microbial properties are all set to make sure that you stay safe from skin disorders and happy.

The brand name Live(in) Pride is coined keeping in mind that each and every consumer deserves to live a life that’s-

Proud sweat free,

Proud odour-free, &

Proud anti-microbial