Handbook

Once you have their attention, then describe the current pain they are in. If you can describe the pain of the reader you can engage them in entertaining the idea of taking the book.

You don’t need to be gratuitous here, all you need to do is be accurate: what pain is in their life? What unsolved problems do they have? Or, what unachieved aspirations grand goals do they have? Clearly and directly articulate these, in plain and simple language.

Then tell them what the book does to help them solve for this pain. Done right, this creates an emotional connection by describing how the book will make the potential reader feel after reading it.

Or even better, what the reader will get out of reading the book—how will their life transform because of this book?

Will it make them happy or rich? Will it help them lose weight or have more friends? What do they get once they read this book