Hisabi

Small and medium sized businesses which are the long tail of our economy are often neglected by startups when it comes for innovating for their day-to-day challenges. Even in today's hyper connected world, these SMBs are using either no software or old offline desktop software to run their business.

The essential tools like ERP, CRM, CMS and Marketing Automation which are not a core part of the day to day workflow of tech powered businesses are still not easily available to SMBs in the entire GCC region.

‍SMBs are still using manual or desktop software based tools to do Catalog management, Inventory management, Accounting, Bookkeeping, Order management, E-invoicing, filing taxes and marketing their business. They are missing out on the efficiencies SaaS tools bring to more tech power businesses. A SMB owner has to employ multiple people to manage these functions which becomes less efficient, more costly and tougher to scale directly impacting the rate at which they can grow their business.