I Live Umbria

I live Umbria is a tourism promotion, a new way of living and discover Umbria, not only as a region of Italy, but as a living emotion through Augmented Reality.

The user simply has to focus his or her smartphone, tablet, or PC webcam on the T-shirt. On the screen, a video and animations appear which are seen on the T-Shirt and move. A truly impressive and fun piece of communication

The videos, which are regularly updated, are all related to Umbria to guarantee that new experiences and emotions are lived.

The T-shirt, designed by P. Toro, a renowned Catalan designer and illustrator, is the true identifying element of the community. To possess one means to access an augmented reality experience.

I Live Umbria © by OBC ITALY. All rights reserved