SearchApp

SearchApp is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.

Authenticity, honesty and open dialogue are key. Smart search not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second. Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.