Shift

Until now, photo filters have been limited to what someone else has created for you. Shift lets you create your own personal photo filters with one tap of a button. Shuffle through an endless combination of textures, colors, and blends to produce stylish effects like gritty textures, vintage, light leaks, and high contrast black and whites.

You can then dial in the color and intensity using the slider controls, and position the effect using the three touch points on the screen to create the perfect photo filter.

Save your custom filters using the Favorite button and start building your unique filter library — your go-to filter toolbox. With no limit to the number of filters or the looks that you can create, you’ll have a perfect filter to beautify any and all of your photos.

Tap into your inner artist. Shift—infinite photo filters designed by you.