Theory

The official app for Theory, a contemporary brand born in New York in 1997.

Our clothing is a timeless basic that never feels outdated, even after long-term wear.

Our mission is to support everyone's confidence in life by sourcing carefully selected materials from around the world and continuously pursuing the perfect fit and silhouette in our New York atelier.

Experience the unique satisfaction that only those who wear our clothing can feel.

The official app also carries Theory luxe, a line available exclusively in Japan, in addition to women's and men's clothing.

[About the Theory Official App]

The app connects stores and the online store.

Shopping at Theory is now even more convenient.

■ Smart Member Benefits

- Membership card (MY ID) that shows your purchase history both in-store and online

- Birthday coupons, benefits and discounts according to your membership status

- Enjoy benefits smoothly with just one app

■ Theory's Full Lineup, Available in the App

- All product lineup, from new arrivals to classic items

- Check pre-order items and upcoming releases early

- Purchase items you're interested in directly

■ Seamless Shopping Experience Online-In-Store

- Check store inventory in advance

- Try on clothes smoothly with the in-store pickup service

■ Timely Delivery of Essential Information

- Receive push notifications about the arrival of items you're interested in

- Get early access to member-exclusive events and campaign information

■ Styling Tips

- Use staff styling suggestions as inspiration for your outfits

【About Push Notifications】

We will notify you of the latest information and special offers.

We recommend turning on notifications when you first launch the app.

*Settings can be changed later.

【About Location Information】

We may ask you to use your location information to search for nearby stores and deliver information.

This information is not related to personal information and will not be used outside of this app.

Recommended OS Version: Android 12.0 or later

For optimal app performance, please use the recommended OS version. Some features may not be available on older OS versions.