UJJI

UJJI is the world's first game-based self-coach app.

The name UJJI is Sanskrit for "to win" and "to help one in winning". Everyone wants to win in life, but most people feel they simply don't know how to get there. If you feel you’re also struggling to move forward, you’re not alone. A study has shown that 92% of people are giving up on their goals and dreams every year. (Source: Statistic Brain Research Institute, 2019).

That's why we have transformed our proven life coaching techniques into games and activities that help you achieve your goals. We're on a journey to make personal growth fun and rewarding via a methodology backed by neuroscience, delivered by the concept of serious games and fuelled with artificial intelligence.

We are a portfolio company of the Oxford University Innovation Incubator. If you'd like to know more about UJJI, please check out our website, visit our Instagram or send us an email to [email protected].