zero to one book

zero to one book,

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About The Author: Peter Thiel is a billionaire startup entrepreneur, investor and venture capitalist. He is most famous for having launched PayPal with Elon Musk.

Mindsets Come First

Every major moment in business happens one time only.

The next Zuckerberg won’t build a social network and the next Larry Page won’t build a search engine.

Your best bet then is to learn the mindset of going from zero to one:

Peter Thiel says that the future is only the future if it’s different from today.

If society doesn’t change for a thousand years, then the future is a thousand years away. If things change drastically over the course of a decade, then the future is now.

The author says that nobody can see the future, but we know two things about it: it will be different, and yet it will be rooted in today’s world.

Zero to One: The Vertical & Horizontal Way

Peter Thiel says that the dot.com bubble taught entrepreneurs four fake big lessons:

1. Make incremental advances: the only safe path

2. Stay lean and flexible: plans are seen as a straight jacket. “try things out” instead, don’t plan

3. Improve on the competition: don’t try to enter new markets prematurely

4. Focus on product, not sales: if you need sales, your product is not good

Thiel says the opposite is true instead:

1. Better to risk boldness than triviality

2. A bad plan is better than no plan

3. Stay away from competitive markets: they destroy profits

4. Sales matters (as much as the product)