Zulu enables micro-location proximity marketing and contextual content delivery.
Zulu will serve as an effective alternate marketing channel with a low customer acquisition cost for in-store retailers, enabling them to provide lucrative offers, thereby making shopping activities more personalised, interactive, fun filled and memorable. ‘Zulu’ is a mobile platform that enables ‘brick & mortar’ retailers understand customers, engage with them on locations and provide personalised offers similar to those of e-commerce portals.