日経クロストレンド

Learn the latest trends from specialized articles on business, consumption, and marketing! Nikkei's digital media where you can read specialized articles and video content such as marketing methods and consumer research

Business & economic news [Nikkei Cross Trend]! More than 200 specialized articles and video content updated every month!

It is an application for "reading" and "using" articles on the website "Nikkei Crosstrend" that distributes news related to consumption trends, marketing and economics.

Deliver carefully selected latest articles every weekday! You can also read the latest articles on Nikkei Trendy and Nikkei Design.

Nikkei Crosstrend is a media based on the concept of "digital strategic media for those who create new markets".

How will new trends represented by digitalization change marketing, product development, and business strategies, and how will consumers change?

We deliver articles, videos, and seminars that delve deeply into the relationship between companies and consumers that change with digital, and support the marketing and innovation activities of companies and individuals.

■This is an application that allows you to comfortably read "Nikkei Cross Trend," which provides news and commentary articles related to consumption trends, marketing, and the economy, on your smartphone.

Every day on weekdays, we will deliver articles that carefully select the latest consumption trends and marketing from a unique perspective. By using this app, you can read articles without stress during your commute.

■You can read more than 200 specialized articles and video contents every month, such as the latest marketing techniques, hit product rankings, and consumer surveys.

■ You can see the future sales schedule of new products and the opening schedule of new facilities in the "Future Consumption Calendar".

■We provide a "Power Point Summary" that summarizes feature articles in a power point file.

■ Members of "Nikkei Cross Trend" can read articles from web browsers on PCs, tablets and smartphones in addition to this application.

Please enter your registered e-mail address and password on the login screen. When entering, please pay attention to uppercase/lowercase letters, half-width/full-width characters, spaces, etc.

[Main functions]

(1) You can read the articles of "Nikkei Cross Trend" in a layout optimized for smartphones.

(2) By registering to follow the serials and authors that interest you, you will be notified on the top page when the serials are updated.

(3) You can share articles using Twitter, Facebook, etc.

[Nikkei Cross Trend is recommended for these people]

■Those who want to easily check trending news and economic news

・I want to collect high-quality economic information and economic news in Japan and abroad

・I want to know the thoughts and opinions of experts and celebrities on the news

・ Those who want to check the latest business information and economic news with videos while commuting

・ Those who want to collect news efficiently every day

・ Those who want to easily check the news on their smartphone

・ Those who do not have time to read all the news

・ Those who do not have a lot of time to watch economic programs

・ Those who find it troublesome to check economic information in newspapers

・ Those who do not have time to read all the news

・ Those who are looking for digital media or electronic version applications that can be easily viewed on the application because it is troublesome to search for news

・ People who do not have time to watch news programs in the morning

・I want to check the latest news on the app because it is difficult to read newspapers while traveling by train.

・It is troublesome to subscribe to a newspaper, so I want an app that allows me to check economic news like I can get from a newspaper.

・Because I am accustomed to reading articles on my smartphone, I want to check the information written in economic newspapers and specialized newspapers using a smartphone app.

■ Those who want to collect marketing information that is useful for business

・I want to quickly catch the latest information, news, and economic news that are useful for marketing

・ Those who want to collect useful information for job hunting (job hunting) and business

・ Those who want to know the latest business information for free

・ Those who want to read the latest news and improve their chat skills that are useful for business

・I want to output and share my knowledge and findings with many people

・ People who want to know something new

・ I'm looking for an app that can check the information of digima (digital marketing)

・Looking for economic information, corporate information, and media specializing in business

・I want a digital media app that can read economic news and articles that are useful for business

・Looking for a digital media app that can receive notifications of the latest business information

・ Those who regularly read Nikkei media such as Nikkei Telecon, Nikkei MJ, Nikkei Style

・I'm looking for a business information app that I can try for free

・I'm in charge of marketing at my company, so I want to easily check the latest information on the electronic version of the app.

■ Those who usually use newspapers or electronic newspaper applications

・I used to check the news on paper, but I want to check economic news and business information digitally.

・I'm using an electronic version of a newspaper app, but I'm looking for an app that can collect other information and articles

・People who used to pay for electronic versions of newspapers and are looking for digital media apps that can be tried for free

・ I want to switch from the electronic version of the newspaper app

・I have been using the electronic version of the newspaper application so far, but I want to try an application that has functions and features that are not available in the electronic version of the newspaper.

・I want to try the digital version of the app for free, which allows you to obtain specialized information while using the free articles of the newspaper app.

【be careful】

This application performs push notification. If you do not need push notifications, you can turn off the push notification function from the app settings screen.