Finding your niche

With Niche Marketing, it's far easier to penetrate markets and target your customer base. But the question is, what do we have to do to know which topic is fit for your audience and what do we need to do to maintain their interest. It's likely that you've already got most of the research you need right in your own memory bank.

The large markets give you a bigger audience but more competition and the little markets give a smaller audience but less competition.

Finding a niche as an aspiring lifestyle designer, digital nomad, web entrepreneur, internet marketer – whatever you want to call yourself – is about as important as remembering to take your skiing equipment on a visit to Switzerland! If you don’t, you won’t get very far.

Creating a value proposition that investors and customers are likely to buy into isn’t easy. After all, you need to distinguish your brand from the thousands of other startups competing against you every day.