#itsfine

Hi guys, I’m Peter Andre and welcome to #itsfine, a brand-new tailored meal plan available from just £11.99 pm with a game changing approach to achieving your goals and being rescued from fad diet culture.

I’ve been using this approach for years but I just hadn’t found anything to help me do it. And experiencing the pressure to lose weight put on people in the entertainment industry, it caused me to see a wider problem in society that needed fixing.

In searching for my own solution I found Ben, pictured next to me and the #itsfine lifestyle and just had to join the business with our goal of rescuing people from fad diets.

Ben pioneered the nutrition industry, by making the concept of tailored nutrition accessible online over 10 years ago and has since helped hundreds of thousands of people achieve their health and fitness goals.

His passion and interest comes from not only his frustration and desire to rescue millions of people from fad diet culture, but also his own incredible personal journey of losing 140Lbs and experiencing first-hand just how destructive the dieting industry can be.

With #itsfine we have taken the stress, strictness and hard work of daily calorie counting and changed the game by giving you one simple, tailored, weekly target to work towards as we guide and educate you through the process.

Hundreds of amazing recipes with the complete flexibility to say #itsfine to anything else you fancy within that week.

No Gimmicks. No Guilt. No Worries and therefore no SELF SABOTAGE.

How are we different?

We tailor your calories over a week, not a day!

This gives you complete flexibility around your lifestyle and meal choices to achieve sustainable results.

Tailored weekly portion control + Flexibility = Sustainable Results

We took the inflexible and stressful method of daily calorie counting and turned it into a much more manageable and sustainable weekly target.

Delicious tailored recipes with the ability to swap ingredients, and the freedom to say #itsfine to all the food you love without feeling guilty.

You're feel empowered as you break free from fad diet culture safe in the knowledge you’ll have all the tools you need for long term success living the #itsfine lifestyle.

Features include:

A tailored meal plan approved by a registered NHS dietitian, with hundreds of meat, vegetarian and vegan recipes.

Ingredient swaps tool to change all recipes in line with allergies, budget and personal taste - all at the touch of a button with us taking care of all the maths for you.

A handy diary planner to stay organised and remain on target each week.

Interactive shopping list for convenience.

Activity tracker and beginner to advanced bespoke training plans.

Keep track of your progress with our success area. Monitor weight and inch loss as well as celebrating all those “non-scale” victories.

Nutritional tutorial videos.

Community support.