ITVX

ITVX brings live channels, big events, and a refreshed library together. You can stream free with ads or upgrade for ad‑free on‑demand plus BritBox across screens. It fits quick catch‑up on the move or box‑set nights at home. To help you decide whether to download ITVX, here are the highlights.

• Stream live ITV channels and major events, including news, entertainment, and sport.

• Regularly refreshed films and exclusive series in a large on‑demand library.

• Thousands of British and American box sets, from classics to cult favorites.

• Catch‑up with resume across devices for effortless continued viewing anywhere.

• Premium adds ad‑free on‑demand and BritBox across multiple screens.

Live Channels and Big Events

Live TV brings real‑time channels and major national moments into one place. ITVX lets you jump straight into a match, a breaking news bulletin, or an awards night without hunting for links. Everything sits alongside on‑demand, so there is no need to switch apps when the event ends.

In everyday use, this suits quick tuning in during a commute or keeping a tablet nearby while dinner cooks. Live streams include advertising, and some programmes may still carry ITV promos. If uninterrupted viewing matters most to you, an on‑demand catch‑up later can be a practical workaround.

On‑Demand Library and Catch‑Up

The on‑demand library focuses on variety and regular refreshes. Thousands of box sets cover sitcoms, game shows, classic dramas, and cult titles, with a growing selection of films and exclusive series. ITVX keeps your place so you can pause on a phone and resume later on a TV without hassle.

Home screens often surface a Continue Watching row for convenience. On Samsung TVs, you can manage which providers appear there if you prefer not to surface certain items. This keeps shared screens tidy while still letting you jump back into episodes on personal devices.

Premium and BritBox Across Screens

Premium removes ads from on‑demand and folds in a BritBox selection, which helps if you like uninterrupted binges or want deeper British classics. It also supports multiple screens, so families can watch different shows in separate rooms without competing for a single stream.

Live channels still include ads because these are broadcast streams, which is a common limitation. If your main goal is ad‑free viewing during long dramas or catch‑ups, the Premium tier fits best. You can always start with free viewing to test your habits before upgrading.

Optional Kerching Discounts While Browsing

Kerching, powered by Kindred, offers discount matching while you browse online stores. ITVX integrates this as an optional add‑on that checks retailer pages and surfaces coupon codes when available. It can be handy for frequent online shoppers who prefer not to search for codes manually.

Kerching uses Accessibility to read browser URLs in order to match discounts, which some users may find sensitive. The feature is off by default and remains optional. You can simply ignore it if savings extensions are not your thing, or turn it on when planning a big shop.

ITVX Pros & Cons

The mix of live channels, catch‑up, and a growing on‑demand catalog makes ITVX versatile, while Premium refines the experience for binge watchers. A few regional and ad‑related limits still apply, so expectations should match how you plan to watch.

Pros

• Large free catalog with live, catch‑up, and refreshed on‑demand.

• Premium adds ad‑free on‑demand and BritBox integration.

• Resume playback across devices for consistent viewing.

• Simple layout suited to quick browsing and discovery.

• Works at home or on the go.

Cons

• Live TV includes ads and occasional ITV promos.

• UK‑only streaming availability.

• Kerching needs Accessibility permission to read URLs.

Download ITVX on APKPure

You can download the ITVX APK on APKPure to get the ITVX latest version on your Android device. The download size is around 90MB, so it usually completes within a few minutes on a steady connection. After installation, open the app, sign in or create an account, and pick a show to start.

Streaming is intended for users in the UK. If you travel abroad, some content may be unavailable until you return. Kerching is optional, and it will request Accessibility permission only if you choose to enable it. For smoother performance, keep some free storage and avoid background downloads while installing.

Once set up, try a live channel for tonight’s event or queue a box set for the weekend. If ads bother you during long on‑demand sessions, consider switching to Premium when your viewing habits call for it.