L'Atelier FRED

L’Atelier FRED offers a unique customisation experience of the Force 10 bracelet. Since1966, the Force 10 bracelet’s unexpected marriage of a steel cable and a gold buckle has epitomized the style of FRED: singular, precious, luminous, powerful, and timeless.

The app lets you capture, preview, and save lacquer colours to apply onto your buckle. You can select your colour by using the app’s camera and colour identification features or pick a shade among the 1000 different tints available in the palette. Once you have made your choice, come visit us to our store offering the live experience. One of our customer advisors will help you in putting the finishing touches (choice of gold, gemstones, and interchangeable cables) and creating a unique piece of jewellery which you will be able to engrave.