Sifa

Sifa Inc was founded by three colleagues ( Brian Dundes, Emmanuel Muzungu, and Oscar Molina) who saw the need to revolutionize and bring a new twist to advertising. Some of the common forms of advertising today include billboards, car wraps, and mobile applications. Although these forms of advertising have proved to be effective, Sifa offers a platform that encompasses the above mentioned forms of advertising into one product. In doing so, Sifa hopes to reduce the problem faced by billboard advertising where billboards are in the peripheral of drivers, car wraps which are super expensive and invasive causing damage to car paint, and mobile apps which are distractive to drivers.

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With a mobile application communicating with a display device (LCD) that will be placed on the rear dashboard of a vehicle, ads will be displayed in direct line of sight of drivers solving the peripheral issue by billboards, distraction of cellphone apps, and invasiveness of car wraps.