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“Let’s turn our back” gives consumers the means to take action against the worst practices of intensive farming.  

9 out of 10 French people are opposed to intensive breeding in order to protect animals, preserve the environment or defend humans. This application gives you the means to take action: participate in a citizen initiative to symbolically turn your back on intensive farming by carrying out simple and effective actions, directly in the supermarket.

Main features:

- Individual participation: Report your actions easily, and monitor your impact daily

- National counter: Consult the total number of actions carried out in France

- Progress tracking: Pass levels and earn badges

- Personalized reminders: Receive notifications to follow the progress of this campaign

- Share your commitment: Encourage your loved ones to join this citizen movement via your social networks

Why participate?

- Act for animals, the environment and humans: This initiative aims to concretely transform our societal model, to turn our back on the worst of intensive farming

- Contribute to change: Your actions contribute to helping animals, preserving the environment and health

- Be part of a citizen movement: Join a committed community, determined to change agri-food practices

How does it work?

- Take action while shopping: Each time you visit the supermarket, take an easy action to express your opposition to intensive farming

- Record your actions: Declare in the application the number of actions performed

- Track your progress: Earn badges and receive notifications based on the number of actions performed!

Together, let’s turn our back on intensive breeding!