Fiesta® San Antonio

Fiesta® San Antonio started in 1891 as a one-parade event. It evolved into one of this nation’s premier festivals, with an economic impact of more than $284 million for the Alamo City.

Fiesta® is the Party With a Purpose. The funds raised by official Fiesta® events provide services to San Antonio citizens throughout the year. So you could say that Fiesta® never ends!

Fiesta® really is one of America’s truly great festivals. It began as a way to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. That commemoration still takes place. But over the past century and more, Fiesta® has grown into a celebration of San Antonio’s rich and diverse cultures.