Mibi

Mibi is Binny's Jewellery's internal staff dashboard for managing client engagement across the MyBinnys app.

Track real client activity — logins, catalogue views, orders, dues, and app usage — and act on it directly from Mibi.

KEY FEATURES

Journeys

Automatically enroll clients into multi-step notification journeys based on real behavior. Mibi drafts every message; you approve before it goes live.

Campaigns

One-shot notification blasts to clients matching a rule you describe in plain words — new collection launches, festive pushes, or re-engagement nudges.

Approvals

Review and approve dues reminders, journey steps, and campaign sends before they reach a client. Every notification shows Mibi's confidence score, learned from real open-rate history.

Pulse

A live view of client engagement — daily active clients, feature usage, peak activity hours, catalogue shares, and time spent in-app.

WhatsApp Tools

Track and follow up on WhatsApp asks logged from the sales team.

Mibi never sends anything without staff approval unless autopilot is explicitly turned on for that category — every send is logged, traceable, and reversible before it goes out.

For Binny's Jewellery staff only.