SB CLUB

PRIMAL by SB, where body, mind, and spirit operate at their peak. It's the command center for your high performance.

Developed by Sérgio Bertoluci, Brazil's leading physical and behavioral coach, PRIMAL brings together everything you need to operate at your highest level in a single environment.

Body, mind, and spirit. Training, behavior, and results.

Because real performance goes far beyond training: it resides in your routine, your decisions, and how you face the pressures of daily life.

PHYSICAL TRAINING

More than 20 exclusive programs from Sérgio Bertoluci's complete portfolio, from quick 10-minute workouts to advanced 40-minute protocols.

Tone, define, gain mass, burn fat, improve mobility, and stretch. SB Circuit, SB to the Extreme, Super Training, SB Cross, SB Blitz, Journey of the Superhuman, and much more.

With structured schedules or individual workouts, you train at your own pace, using the methodology of someone who has already transformed thousands of bodies.

MINDSET

The PRIMAL Code: 10 principles that guide, decide, and sustain pressure.

Mindset training, applied emotional intelligence, focus management, belief reprogramming, morning and evening mental routines, and discipline as a daily practice.

Here, the mind is not a support, it's the foundation of everything.

BEHAVIOR

Without behavior, no result is sustainable.

Habit building, breaking cycles, time management, PRIMAL routine, and environmental control.

The transformation begins before the workout.

NUTRITION

Strategic meal plans, weight loss, gain and definition protocols, PRIMAL recipes, SB supplementation, and hydration.

The right fuel for real performance.

SLEEP AND BREATHING

Deep recovery protocols, PRIMAL nighttime routine, breathing techniques for focus, anxiety control, and mental reset.

Because recovery is also training.

PRIMAL DASHBOARD

Your personal control center.

Daily score, physical and mental progress, habits achieved, training frequency, and gamification by levels.

You see where you are and know exactly where you want to go.

COMMUNITY — THE TRIBE

An environment that creates behavior.

Performance ranking, group challenges, networking, and live events with the LEGENDS.

You don't evolve alone.

COURSES AND PROGRAMS

90-Day Transformation, Shape Code, Elite Mindset, Extreme Productivity, and Trainer Training.

Structured evolution, from body to career.

PRIMAL is for those who have chosen to live on another level.